Make
Complex automations built visually not in code
Visual automation platform (formerly Integromat) for building complex multi-step workflows between apps without code.
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About Make
Make (formerly Integromat) is a visual workflow automation platform that lets you connect apps and automate complex multi-step processes without writing code. Where Zapier uses a simple linear trigger → action flow, Make uses a visual canvas where you drag and drop modules, add branches, loops, filters, and error handlers to build genuinely sophisticated automation scenarios. Make supports 1,500+ apps including Google Workspace, Slack, Airtable, Shopify, HubSpot, OpenAI, and hundreds more. Its key differentiator is power: Make scenarios can handle conditional logic, iterate over arrays, make HTTP requests to any API, and process data transformations that would require custom code in simpler tools. In 2026, Make added native AI modules for calling GPT-4o, Claude, and Gemini directly within scenarios, enabling fully automated AI pipelines. Make's free tier (1,000 operations/month) and dramatically lower pricing than Zapier make it the preferred choice for developers, power users, and startups who want serious automation without enterprise pricing.
✅ Pros
- +Visual canvas with branches, loops, and filters — build automation logic not possible in Zapier
- +1,500+ app integrations covering all major business tools
- +Native AI modules for OpenAI, Claude, and Anthropic directly in scenarios
- +dramatically cheaper than Zapier — 10x more operations at the same price point
- +HTTP module calls any REST API — automate any tool with an API, even without a native integration
- +Real-time execution view shows exactly what happened in each scenario run
- +Data stores (built-in database) for storing values between scenario runs
- +Generous free tier: 1,000 operations/month with no time limit
❌ Cons
- −Steeper learning curve than Zapier — visual power comes with complexity
- −Some advanced features (instant triggers, sub-scenarios) require higher plans
- −Error messages can be cryptic when debugging complex scenarios
- −Less polished UI than Zapier for simple use cases
- −App integrations occasionally lag behind Zapier for very new tools
Key Features
Visual Scenario Canvas
Make's drag-and-drop canvas lets you visualize your entire automation as a flowchart — add modules, draw connections between them, insert routers to create conditional branches, and add loops to iterate over lists. Unlike Zapier's linear format, Make's visual approach makes complex logic readable and debuggable, even when a scenario has 20+ modules.
Built-in AI Modules
Make includes native modules for OpenAI GPT, Claude, and Google Gemini — you can call these models directly within a scenario without API credentials or HTTP requests. Feed data from any trigger into an AI model, process the output, and pipe results to any connected app. This enables fully automated AI pipelines: classify incoming emails, generate reports, moderate content, or extract structured data from documents.
HTTP & Webhooks — Automate Anything
Make's HTTP module lets you make authenticated API requests to any web service, even if it doesn't have a native Make integration. Combined with webhook triggers that listen for incoming data from any source, this means Make can theoretically automate any tool with a web API — from internal company tools to obscure third-party services.
Pricing Plans
- ✓1,000 operations/month
- ✓2 active scenarios
- ✓5 min minimum interval
- ✓All app integrations
- ✓10,000 operations/month
- ✓Unlimited scenarios
- ✓1 min minimum interval
- ✓Full history
- ✓10,000 ops + custom variables
- ✓Priority execution
- ✓Full-text search in history
- ✓Custom app connections
- ✓All Pro features
- ✓Team collaboration
- ✓Shared scenarios
- ✓Team roles
Prices, plan limits, and promotions may change. Verify final pricing on the official site.
🏆 Our Verdict
Make is the best automation platform for users who've outgrown Zapier's simplicity or can't justify Zapier's pricing. At roughly 10x the operations per dollar, Make is the obvious choice for high-volume automation workflows. The visual canvas is more powerful than Zapier's linear interface — once you invest in learning it, you can build automations that would be impossible or prohibitively expensive elsewhere. The learning curve is real: simple Zapier-style automations take longer to set up in Make initially. But for complex workflows, AI integrations, and data transformations, Make is in a different league. For absolute beginners who want the simplest possible automation, Zapier is still gentler.
✅ Best For
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