Make (Integromat)
Visual workflow automation without limits
Visual workflow automation platform with AI capabilities. Build complex multi-step automations with a visual drag-and-drop builder.
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About Make (Integromat)
Make (formerly Integromat) is the most powerful visual automation platform available in 2026 — the tool that serious no-code builders reach for when Zapier hits its limits. Where Zapier operates on simple linear trigger-action chains, Make's canvas-based scenario builder lets you construct complex, branching workflows with parallel paths, conditional logic, data transformation, error handling branches, and iterators — all in a visual drag-and-drop interface that makes enterprise-grade automation accessible without writing a single line of code. Make connects over 1,800 apps including Google Workspace, Slack, Notion, Airtable, Shopify, HubSpot, OpenAI, and hundreds of AI tools, with deep support for webhooks, custom HTTP requests, and raw API calls that let you connect almost anything not officially listed. In 2026, Make has expanded aggressively into AI automation: native OpenAI, Claude, and Gemini modules enable AI-powered decision-making within workflows — classify incoming data, generate content, extract structured information from documents, and route records based on AI judgment, all without code. For operations teams, ecommerce businesses, SaaS companies, and agencies managing complex multi-system workflows, Make delivers automation capability that previously required a full-time developer.
✅ Pros
- +Visual canvas builder supports branching, parallel paths, loops, and conditional logic — far beyond linear Zapier chains
- +1,800+ app integrations including native OpenAI, Claude, and Gemini AI modules
- +Processes complex data transformations with built-in functions, JSON parsing, and array manipulation
- +Webhooks and custom HTTP modules connect any API not officially listed
- +Scenario scheduling, real-time triggers, and instant webhook execution
- +Generous free tier: 1,000 operations/month with full feature access
- +Error handling branches let you build resilient workflows that recover from failures
- +Much lower cost than Zapier for high-operation-count workflows
❌ Cons
- −Steeper learning curve than Zapier — canvas interface overwhelming for absolute beginners
- −Debugging complex scenarios can be time-consuming without developer instincts
- −Some niche app integrations less polished than Zapier equivalents
- −Documentation quality inconsistent across older modules
- −Real-time support only available on paid plans
Key Features
Visual Canvas Scenario Builder
Make's signature drag-and-drop canvas lets you build workflows visually as a connected node graph — not a linear list. Add parallel branches, merge paths, loop through arrays, and add conditional routers that send data down different paths based on values. Enterprise-grade logic in a no-code interface.
AI Modules — OpenAI, Claude & Gemini
Native modules for OpenAI, Anthropic Claude, and Google Gemini let you embed AI decision-making directly into workflows. Classify incoming support tickets by topic, extract structured data from PDFs, generate personalized email drafts, or route records based on AI-assessed sentiment — all without code.
Data Transformation & Functions
Make includes a rich library of built-in functions for manipulating text, numbers, dates, arrays, and JSON — applied inline in the canvas with a formula-like syntax. Parse API responses, reformat dates, aggregate arrays, and build complex data mappings between incompatible systems.
Webhooks & Custom HTTP Requests
Any app not in Make's 1,800+ official library can be connected via webhooks or the custom HTTP module — which supports all request methods, custom headers, authentication schemes, and raw JSON bodies. Effectively enables connection to any modern API in existence.
Error Handling & Resilient Workflows
Make's error handler branches let you define fallback behavior when a module fails — retry the step, ignore the error, roll back the scenario, or route to an error-handling sub-flow. Builds production-grade workflows that don't silently fail when an external API has a bad moment.
Data Stores & Custom Variables
Make's built-in data stores act as lightweight databases inside your automations — store running counts, record processed IDs to avoid duplicates, build cross-scenario state, and persist data between workflow runs without needing an external database.
Pricing Plans
- ✓1,000 operations / month
- ✓2 active scenarios
- ✓5-minute minimum interval
- ✓All app integrations
- ✓Full canvas builder access
- ✓10,000 operations / month
- ✓Unlimited active scenarios
- ✓1-minute minimum interval
- ✓All integrations & modules
- ✓Basic error handling
- ✓10,000 operations / month
- ✓Full error handling branches
- ✓Custom variables & data stores
- ✓Scenario version history
- ✓Priority execution
- ✓10,000 operations / month
- ✓Team collaboration & sharing
- ✓Role-based access control
- ✓Shared scenario templates
- ✓Team activity logs
Prices, plan limits, and promotions may change. Verify final pricing on the official site.
🏆 Our Verdict
Make is the automation platform of choice in 2026 for anyone who has outgrown Zapier's linear logic. Its visual canvas, branching workflows, AI modules, and data transformation capabilities deliver automation power that previously required developer resources — at a price point that starts free and stays significantly cheaper than Zapier at scale. The learning curve is real: Make rewards users who invest an hour in understanding its model, and punishes those who expect it to work like a simpler tool. But for operations teams, ecommerce businesses, and no-code builders who need serious workflow logic, Make is the most capable and cost-effective automation platform available.
✅ Best For
Quick Info
- Pricing
- freemium
- Category
- productivity
- Rating
- 4.6 / 5.0
- Last Reviewed
- June 2026