HeyGen
Realistic talking-avatar videos at scale
HeyGen is a credit-based AI video platform for creating avatar-led videos, translating existing footage, and generating supporting video assets. Its current paid web plans share one credit balance across supported features, so capacity depends on the model and workflow you choose: Avatar III uses 3 credits per generated minute, Avatar IV/V uses 20, and Custom Expressive Motion uses 40. Creator, Pro, and Business outputs can be used commercially subject to HeyGen's terms and the rights you hold in the source material; Free Plan output is limited to personal, non-commercial evaluation.
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Credit-based plans and usage verified
Creator is $29/month with 600 credits, Pro starts at $49/month with 1,000 credits, and Business is $149/month with 1,500 credits. Avatar III, IV/V, and Custom Expressive Motion consume 3, 20, and 40 credits per generated minute respectively.
- Creator
- $29/month · 600 credits
- Pro
- From $49/month · from 1,000 credits
- Business
- $149/month · 1,500 credits
- Commercial use
- Paid plans only, subject to current terms and source rights
About HeyGen
HeyGen is a credit-based AI video platform for creating avatar-led videos, translating existing footage, and generating supporting video assets. Its current paid web plans share one credit balance across supported features, so capacity depends on the model and workflow you choose: Avatar III uses 3 credits per generated minute, Avatar IV/V uses 20, and Custom Expressive Motion uses 40. Creator, Pro, and Business outputs can be used commercially subject to HeyGen's terms and the rights you hold in the source material; Free Plan output is limited to personal, non-commercial evaluation.
✅ Pros
- +Avatar III, IV, and V let teams trade credit usage against the motion and presentation style they need
- +One paid credit balance can be used across avatar video, translation, Video Agent, and supported asset-generation features
- +Creator starts at $29/month with 600 credits, while Pro starts at $49/month with 1,000 credits
- +Business supports additional 100-credit blocks at the currently published $0.05 per credit
- +Video translation and lip-sync workflows are available alongside avatar production
- +HeyGen documents a consent-video process for video-based Digital Twins
❌ Cons
- −Credit burn varies sharply by avatar model, so a single monthly video allowance would be misleading
- −Creator and Pro do not support one-time credit packs; users must move to a higher tier when capacity runs out
- −Free Plan output cannot be used for advertising, client work, monetized content, or other commercial activity
- −Digital Twin, voice, and uploaded-media workflows require documented rights and consent
- −A-Roll changes can require re-rendering and consume more credits, making pre-render review important
Key Features
Model-Based Avatar Capacity
Select the avatar engine before estimating output. At the August 2, 2026 review cutoff, Avatar III used 3 credits per generated minute, Avatar IV/V used 20, and Custom Expressive Motion used 40.
Video Translation and Dubbing
Use paid-plan credits for audio dubbing or full video translation with lip sync. Translation is part of the same capacity pool, so localized versions should be included in the production budget.
Consent-Gated Digital Twins
Video-based Digital Twins require a simultaneously recorded consent video. Teams still need their own asset register and release approval because platform consent does not replace local law, client policy, or third-party rights clearance.
Pricing Plans
- ✓Up to 3 videos per month on the current public page
- ✓Limited premium-feature trials
- ✓Output restricted to personal, non-commercial evaluation
- ✓600 credits per month
- ✓Paid-plan commercial output subject to terms
- ✓No one-time credit purchases; upgrade if capacity runs out
- ✓Starts at 1,000 credits per month
- ✓Higher credit tiers available
- ✓No one-time credit packs
- ✓1,500 credits per month
- ✓$20 per additional seat
- ✓Additional credits in 100-credit blocks at the published $0.05 per credit
Prices, plan limits, and promotions may change. Verify final pricing on the official site. Last verified: 2026-08-02.
🏆 Our Verdict
Choose HeyGen when you want a flexible avatar-video workspace and are prepared to budget by model-specific credits rather than a simple video count. Creator is the lowest paid self-serve entry point, but Avatar IV/V and revision-heavy workflows can exhaust 600 credits quickly. Start with an approved sample, preview the voice and scenes before rendering, and use a paid plan for commercial work. Compare Synthesia when predictable minute allowances, structured learning workflows, or Enterprise SCORM delivery matter more.
✅ Best For
Compare before you choose
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