Google Search Console is no longer only about websites. Platform Properties let creators and brands track how Instagram, TikTok, X, and YouTube content appears in Google Search and Discover.
Why this matters for creators
A creator's search footprint often lives across platforms: YouTube videos, TikTok clips, Instagram posts, X threads, and a website. Until now, Search Console gave the strongest visibility into owned websites. Platform Properties add a search-reporting layer for off-site content.
Best use case
Use Platform Properties to understand which queries surface your social and video posts in Google Search and Discover, then connect that data to content planning.
What to track
- Queries that lead users to your YouTube, TikTok, Instagram, or X content.
- Which posts or videos earn Google Search visibility.
- Search visibility trends across platform content, not just your website.
- Gaps where platform content ranks but your owned website does not.
Sources: Google Search Central announcement · Google Platform Properties Help · Google Search Console tool page