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Google Search Console

Track social and video platform content visibility in Google Search.

Google's search performance tool now includes Platform Properties for tracking Instagram, TikTok, X, and YouTube content visibility in Google Search and Discover.

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verifiedLast verified 2026-07-10

Platform Properties for social and video content

Google's Search Central blog and Search Console Help documentation say Platform Properties can report Google Search performance for Instagram, TikTok, X, and YouTube content, with rollout happening gradually.

Supported platforms: Instagram, TikTok, X, YouTube
Reports: Search and Discover performance for verified platform content
Rollout: Gradual

Verify source: Google Search Central →

About Google Search Console

Google Search Console is Google's free search performance tool for site owners, publishers, marketers, SEOs, and creators. In July 2026, Google introduced Platform Properties, a new property type that lets creators track how content from Instagram, TikTok, X, and YouTube performs in Google Search and Discover. This matters because creator search visibility no longer lives only on a website: videos, posts, and social profiles can earn impressions and clicks from Google, but previously creators had limited Search Console-style reporting for those assets.

✅ Pros

+Free official Google search performance data
+Platform Properties extend Search Console beyond websites
+Useful for creators who rely on YouTube, TikTok, Instagram, or X content
+Shows platform content visibility in Google Search and Discover rather than only on-platform analytics

❌ Cons

−Platform Properties are rolling out gradually, so not every account will see them immediately
−Reports do not replace native platform analytics
−Only four platform types are supported initially
−Still requires verification and platform connection steps

Key Features

Platform Properties

Track Instagram, TikTok, X, and YouTube content performance in Google Search and Discover from Search Console.

Creator SEO Reporting

Gives creators a search-visibility layer for platform content instead of only relying on native social analytics.

Gradual Rollout

Availability depends on rollout and verification, so teams should check Search Console property creation options before planning workflows around it.

Pricing Plans

Free$0

✓Website Search Console properties
✓Platform Properties where available
✓Search and Discover performance reports
✓Query and content-level visibility

🏆 Our Verdict

Google Search Console remains essential for SEO, and Platform Properties make it more useful for creators and brands whose audience discovers content across social and video platforms. Add it to Creator SEO and AI SEO workflows, but treat it as complementary to platform-native analytics.